designtank: A clever use of packaging design to convey a public-service message: once you remove the bottle cap, you’ve “crumpled” the car. This was a campaign by Vasir Breweries, apparently of India. I’ve tracked down the original creators from this circa 2006 campaign: Sanket Pathare, art director; Parixit Bhattacharya, copywriter. (Shame on all the lazy rebloggers of this work who don’t give credit to the original artist/designer!)

designtank:

A clever use of packaging design to convey a public-service message: once you remove the bottle cap, you’ve “crumpled” the car. This was a campaign by Vasir Breweries, apparently of India.

I’ve tracked down the original creators from this circa 2006 campaign: Sanket Pathare, art director; Parixit Bhattacharya, copywriter.

(Shame on all the lazy rebloggers of this work who don’t give credit to the original artist/designer!)